Americans Seek Nonsurgical Rejuvenation

Posted: March 5, 2010

As the 68th Annual American Academy of Dermatology Meeting gets underway this week, The Patient's Guide conducted an online survey to assess the attitudes of its audience in anticipation of the new advancements in cosmetic skin care that will be unveiled.

Almost three-quarters (74%) of American consumers surveyed would prefer a nonsurgical procedure over liposuction even if it meant more treatments were needed. According to a survey commissioned by The Patient's Guide, a family of online publications dedicated to specific skin concerns and treatments, 48% of consumers are more interested in results when considering a body contouring procedure than cost (21%), safety (11%), length of recovery (10%) and surgery (10%).

"This year we'll see significant advances in body contouring, including treatment of fat and cellulite," said Dr. Eric Bernstein, director of laser surgery and cosmetic dermatology centers, adn clinical associate professor of dermatology at the University of Pennsylvania. "Technology is so fast-moving in medicine and especially with lasers, that to stay up to date, the Web is the only option. Online information about these technologies and where to receive them is critical to matching patients with effective treatments."

"The findings from the survey indicate that American consumers are deeply invested in common skin care concerns and treatments," said Jasson Gilmore, chief executive officer of The Patient's Guide.  "The Patient's Guide will continue to provide consumers with up-to-date information targeted for their specific concerns, and we're particularly excited to share the breaking news that comes out of the annual AAD Meeting this month."

The Patient's Guide survey, conducted online on three sites operated by The Patient's Guide—Wrinkles.org, TattooRemoval.net, and Body-Contouring.com—revealed compelling insights about the consumers' preferences on cosmetic treatments.